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BEHIND THE BRAND
The birth of the brand took place at the University of Georgia. Our founder noticed that the university was started in 1785, but the first blacks were not allowed to attend the university until 1961.
That was the moment this shirt was created and initially distributed. Now with technology on the move, we hope to expand our reach and spread an optimistic and inspiring positive message to Black people through out the world.
Not everyone aspires to be a college graduate, so we have to celebrate education and black achievement in every profession. It is Black excellence and achievement that we are after and nothing less.
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